June 4, 2023

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How We Helped a Management Consulting Firm Build Thought Leadership

How We Helped a Management Consulting Firm Build Thought Leadership

This posting was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting company, provides advice to help digital, resourceful, and experiential promoting organizations scale their functionality and attain advancement. On a quest to cement himself as a imagined chief in the area, MEADE founder and CEO Jeff Meade commenced performing with Influence & Co.

To make improvements to brand awareness and progress his thought leadership, Impact & Co. worked together with Jeff to produce and execute an effective articles advertising strategy.

Soon after we carried out a information tactic, including research-optimized visitor-contributed information, MEADE was ready to see some amazing effects.

Jeff labored with Affect & Co. for two years, and throughout that time, we published 14 visitor posts in 10 major publications in his marketplace. His articles have amassed tens of hundreds of shares across Facebook, Twitter, and Pinterest, and his content material has a social get to of more than 6 million.

Just inside the past 12 months, we’ve seen these exciting wins:

• Jeff’s guest posts have been published in the likes of Entrepreneur, Harvard Organization Evaluate Ascend, and Advertisement Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Business enterprise Overview Ascend write-up has created more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest submit printed in Entrepreneur has garnered additional than 6,600 shares, and prospects generally mention this article when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• In general, the content we have created collectively:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To master much more about how we have aided businesses arrive at their targets with content material advertising and marketing, check out extra of our circumstance studies below!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.