Yesterday — #MartechDay, yay! — we produced the world wide 2022 marketing and advertising technologies landscape, after getting a year off in 2021. It grew a remarkable 24% to 9,932 options. To make it readable, we really produced it totally interactive at martechmap.com, in which you can lookup, filter, zoom, and more. It’s pretty wild.
But inspite of its head-boggling scale, the martech landscape has constantly been a sidebar to the actual story of how technological know-how is switching advertising. The actually great stuff for me is how marketers leverage these instruments with approach, talent, and creativity to reach impressive results for their enterprises and their buyers.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my most loved community celebration in the martech marketplace. Each and every calendar year, marketers enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the particular solutions they use. But the best types specific how they consider about their stack conceptually. How does it in good shape into their organizational working method? How does it aid their client journey?
Collectively, they give us some insight into how martech is staying utilized.
And, for the reason that it is also a enjoyable awards software, numerous structure their stack slides with a very little added pizzazz. Not always related to the stack’s mission, but entertaining to perspective.
This yr, 32 providers despatched in stack illustrations. You can see all of them in the totally free Point out of Martech 2022 report we produced yesterday — The Stackies start off on webpage 31. (And if you want to look at the types from prior years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each skilled entry to a non-profit. In the previous, we have donated to corporations that boost diversity and inclusion in martech. This yr, offered the terrible predicament in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Just about every year, we also pick out five “winners” for the awards. I place winners in quotes for the reason that, though the ones we choose are awesome illustrations of martech stacks that have brought a little something notably helpful or resourceful to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech local community as a complete wins from this outstanding corpus of actual-planet stack examples.
4 Successful Stacks from 2021, Updated for 2022
My gratitude is specially enormous for firms who enter The Stackies various a long time in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
4 of the five winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this year with updated slides, and wow, they are seriously brilliant. They entirely qualify as successful entries yet again.
Nevertheless, we desired to distribute the like a little bit to contributors who did not just win previous 12 months. So although we didn’t opt for them as winners for 2022, they actually have earned to be identified as “standing winners” from last year.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to lead to The Stackies! These kinds of a excellent way to guidance the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Even now, picking out 5 winners among all the remaining excellent entries was tough. These are the types we selected, but I strongly encourage you to down load the complete set in the Point out of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to all those organizations to permit them know you value their contributions.
Our five picks, in alphabetical get:
Again, a massive, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so a lot of superb entries from the AMA, Annum, Cvent, Digital Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Look at them all out.